Farmers’ Market Conversations, Part I: You Have to Believe in Your Product

Farmers’ Market Conversations

People who know me know that I’m a talker. In fact, I think my favorite thing at the farmers’ market so far has been all the discussions and conversations that I have had with visitors and vendors alike. This gave me the idea to expand into detail some of the topics that have come up that we’ve discussed. Over the next several weeks and perhaps in the future when I have more, I’ll share my favorites here.

Part I: You Have to Believe in Your Product

Today another vendor at the farmer’s market shared a very important truth when it comes to direct selling. She said, “You really have to believe in your product and show people why you do to be successful.”

For some reason, that struck a chord with me. While explaining what Jersey Beef is and why we raise it instead of some other breed I often suggest with a grin that I could be the poster girl for the Jersey breed of cattle. Seriously, I think I could.

I love my cows. There, I said it. My family started with Jersey calves with my older sister and brother’s 4-H projects back in 1982. We’ve never looked back though we had never lived on a farm. I lived on one briefly where I raised my own heifers (young female cattle) and now of course, I find myself on one in a beautiful spot in the Northeast Kingdom of Vermont.

That’s me with the Mickey Mouse shirt on, anxiously waiting to show one of my sibling’s heifers in the kiddie class at a local fair

Through those early years, we took care of our animals whether they were next door or 45 minutes away. We showed our heifers at the local fairs and visited friends that had dairy farms throughout New England and New York. I think when you put so much work and effort and hanging-on into something so long you’re bound to be bound to it one way or another. And we didn’t live in one spot – my Dad is a United Methodist minister, retired now, and so we moved a few times, but always found a place for the cows wherever we moved. I think that was fate.

If there is one part of having Jersey cattle that always bothered me was that there was not much you could do with the bull calves. We would send them to the auction house and generally because they are smaller, you don’t get much for them and often end up paying the auction house to cover the commission, trucking and other costs.

You can imagine my surprise when I learned about the excellent qualities of Jersey beef which was not long ago. I had no idea, really. Jersey beef ranks up with Angus and Waygu cattle in terms of taste and tenderness. It has one of the highest rates of monounsaturated fats and beta carotene among the various breeds of beef. And because they are generally smaller and leaner, the cuts are smaller and leaner which helps with portion control and goes along with a more health-conscious diet.

The challenge in raising Jersey steers (castrated male cattle) is that they take longer to grow and finish, they have different diet requirements than a larger breed and they’re not the easiest to herd – they too have the Jersey “attitude.”

What a coincidence. Here are all these wonderful aspects of a breed of cattle that I already love. And as far as the challenges go – we raise them right alongside the heifers (young female cattle) and we are in no rush. I grew up with the Jersey attitude and have an appreciation for their sass.

Two years ago I convinced my DF to give raising a few Jersey beef a shot. Remember – he brought the Holsteins to our farm equation and sometimes has to be reminded about how great Jerseys are. So far, the success that we have had at the farmers markets has him more and more interested. It seems perhaps he too is a believer in our jersey beef; the first of many more to come I hope.

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5 Comments

Filed under Agriculture, Dairy Care, Farmers' Markets, Jersey Beef

5 responses to “Farmers’ Market Conversations, Part I: You Have to Believe in Your Product

  1. Lorraine Kiritsis

    Joanna, I love reading your blog posts. So much food for thought.

  2. Jessica Beach

    I love to see your passion and learned a lot too.

  3. Pingback: Where our food and wood come from | George's VAFPDB Blog

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